Rebel Sport

Re-imaging New Zealand's largest sports retailer offers unique opportunities particularly when the client asks for the result to be the best sports store in the southern hemisphere. Archaus took the opportunity and constructed within a tight time frame, with the store still operating, an exciting visual retail experience with utilising colour and impact.

The combination of interactive areas, including a fully digitised computer driving range, a 3/4 size indoor tennis court, large projection screens and video displays, the bold use of colour and moving display panels in addition to the backlighting of graphics created an outcome that exceeded the brief.